Launching on June 25, Colorsmith offers men a personalized at-home hair color experience with options for gray coverage on their terms. Colorsmith’s made-to-order men’s hair color is individually crafted by professional licensed colorists and is never premixed or premade. Every order comes with custom color, personalized instructions, coloring tools and access to colorists who can help at every step.
 
Colorsmith’s Gray Reduction Program is designed for men who want to keep their “salt and pepper” look or gradually cover their grays over time. This new program helps men dodge questions like, “Did you do something different to your hair?” with subtle results over two to three applications.
 
“We’re thrilled to launch Colorsmith and help demystify the hair color process so that every man can color their hair with ease and confidence,” said Graham Jones, CEO, Colorsmith. “Every facet of Colorsmith was thoughtfully designed to give men a completely customized experience from start to finish.”
 
According to a study conducted by the brand, over 50% of men who color their hair do so every six weeks or less. 75% of men who dye their hair do so at home, either themselves or with help from a family member or friend. However, the study concluded that 57% of men are not completely satisfied with their current hair dye. Additionally, the majority of the candidates said that they were nervous their hair color would look unnatural.
 
Grounded in tech and color theory, Colorsmith’s tested hair color formula contains the high-quality ingredients including Vitamin E, Keratin and Soybean Protein, and is Ammonia-, PPD-, Resorcinol-, Paraben-, and Phthalate-free.